Lifestyle Coaching Academy is a personal coaching program designed to help high-achievers level up their life.

  • Mission

    To help individuals break through stagnation, build unshakable discipline, and become the best version of themselves—mentally, physically, and spiritually—through personalized coaching and healthy daily habits.

  • Vision

    We envision a community of disciplined individuals who are committed to choosing growth over comfort, embodying the power of radical self-discipline, embracing their healing journey, and living with purpose.

  • Radical Self-Ownership: No blaming, no excuses. Change starts with you.

  • Discipline Over Comfort: The new you requires sacrifice. Choose growth, not ease.

  • Integrity First: Say what you mean. Do what you say.

  • No Fluff, No Filters: Direct feedback, clear action, real results.

  • Lead By Example: Become someone your family, your friends, and your future self can respect.

  • Community-Driven Growth: Growth accelerates in the right circle.

Values

Meet the Founder: Will Smith

Architect of Personal Power | Life Coach | Creator | Mentor

My journey to creating Lifestyle Coaching Academy and The 90-Day Journey was forged in the crucible of personal reckoning.

It began in 2022, after a moment of profound shame and self-disgust stemming from a drunken incident that forced me to confront a fundamental truth: I was not okay, and I was the only one who could change it.

This painful wake-up call was swiftly followed by the unraveling of my marriage and a challenging, two-year recovery from a severe knee injury requiring surgery. These trials, though devastating, became my forge. Through them, I discovered that true transformation is born not of external fixes, but from radical self-ownership and unwavering integrity.

My core belief, solidified in these fires, is simple yet powerful: the only limitations you have are the ones you put on yourself: "Do Better, Be Better."

Everyone, regardless of their past or present situation, possesses an inherent potential for profound change if they are willing to put in the hard work and sacrifice immediate comfort for a greater future.

I stand for integrity, believing that true self-improvement starts with being brutally honest with yourself. As a life coach, I am here to be your mirror and mentor, to help you identify road blocks and pave a personalized path forward to reach your goals and become the best version of yourself. Through the Lifestyle Coaching Academy, you will establish a foundation of healthy lifestyle habits that will transform your mind, body, and spirit and give you the energy, motivation, inspiration, and support needed to level up your life.